AgriNation News Network
New Delhi. 1 March 2018
This edition of Rural Conclave brought together some of the sharpest minds of the industry, consisting of the most forward-thinking marketers, innovators, entrepreneurs and technology players to navigate the future of Rural Marketing.
In his opening address, Sanjay Kaul, President Rural Marketing Association of India (RMAI) and Founder & CEO, Impact Communications said,Rural markets have changed faster than the marketers would have imagined just few years back. Our endeavor at RMAI is to design knowledge platforms or share the knowledge that is relevant and in sync with the changing needs of the Rural of today
Praveen Kumar- Rural Market Expert, Lighting Asia/India, IFC World Bank Group,Puneet Avasthi- EVP, IMRB International, Amit Rangra- EBD & VP, JWT & Anirban Chaudhary- SVP and EPD, JWT shared their views on evolving new rural consumers and changing landscape the session was moderated by Shantanu Jain of Event FAQS.
Peeyush Bajpai, Director, Big Data, Neilson shared how analytics can enable companies to better understand rural customers and improve their marketing power.
Dr. Venkat, Promoter, Sam Analytics shared an interesting case of a political party. He further shared that marketers have lot to learn from political campaigns that also target rural audiences across large geographies.
KV Sridhar (POPS), Founder & CCO, Hyper Collective spoke how to secure the turf in rural. He emphasized that companies need to focus on build brand engagement and affinity and not limit to brand awareness and availability alone.
Danish Siddiqui, Head Rural Marketing, Hero MotoCorp shared some winning strategies in rural market, alongside some of the key initiatives taken by the company that contributes to their growth in rural market.
Deepak Saksena, Head Partnerships, Hindustan Unilever also deliberated on the challenges to create a viable business model, which is largely occupied, by CSR and Philanthropy.
Day 2 of the conclave was opened by Onkar K Khullar, Founder, Digital Gandhi. Onkar energized the audience in the very starting session and presented Social Innovation in Rural.
Raj Kr Jha, consultant, Ogilvy shared the nuances of Creative and Communication Strategies in an open house session called Raj Ki Chaupal.
Vijay Sharma, Commercial Lead, Global Emerging Markets Acceleration Team, GSK presented Horlicks Swasthya Abhiyan and Mobile Sakhi the key initiatives of GSK in Rural. He talked about how GSK leverages data to engage their consumers in a meaningful and sustained manner.
Subhroto Chakroborty, Founder & Chief Digital Consultant, Digital Fellow shared an extensive list with Dos & Donts of Mobile Marketing in Rural.
Aashish Chopra, the award winning Viral Video Marketer shared tricks of the trade, which one can keep handy while approaching a strategy for Viral Marketing.
A representative panel of Academicians & Marketers shared their thoughts on Digital Strategies for Rural.Dr. Moutosy Maity from IIM Lucknow shared how GEN NEXT needs to be prepared for Rural marketing in Digital Era. Puneet Vidyarthi- AVP Marketing & Digital Innovations, JCB,Rujuta Nadkarni- Head Digital Marketing, Mahindra & Mahindra Farm Div. & Aditi Nanda- Ex-Head Marketing & BD, Cropin shared their insights on winning digital strategies. Prabhakar Tiwari of The Marg Darshak Inc. moderated the session.
Speakers from neighboring countries of Bangladesh and Nepal gave an overview of their respective rural markets those are largely similar to India and explained the scope of collaboration and need of cross sharing of rural knowledge.
Concurrent to the conclave RMAI felicitated some of the young rural marketing professionals of the Industry for contribution to Rural Marketing.